(VALENCIA, Calif.)—February 5, 2019—Pets Global, the founders of leading pet food brands Zignature and Fussie Cat, are excited to announce the launch of Essence: A premium pet food brand consisting of 85% animal protein with no flax seed, alfalfa, potatoes, green or field peas and sunflower oil. The product will be available in March.

Available in wet and dry formulas for both dogs and cats, Essence is a clean formula product which meets the needs of pet owners seeking a product with specific ingredients they wanted to either change or add to their pet’s daily nutritional diet.

“As pet parents, we want what is best for our pets and Essence delivers the highest quality in pet nutrition, while taking into consideration the changing needs pets have,” said Pets Global President, Daniel Hereford. “We wanted to create a product that would aid consumers in obtaining the highest level of nutrition for pets and contribute to their pet’s overall healthy lifestyle.”

Essence offers three unique formulas with the main ingredient being a meat or fish protein, backed by meat or fish meal. Formulas available are: Ranch & Meadow containing boar, goat, lamb, and pork; Air & Gamefowl containing guinea fowl, duck, turkey, and chicken; and Ocean & Freshwater containing herring, sardines, mackerel, and salmon. All formulas also contain chia seed oil, coconut flour, and pumpkin, as well as a custom vitamin pack.